Marketing Director and PR. Shop Owner. Marketing. Graphic Designer. Brand Manager. Art – Director.

October 2012 – 15 March 2017

Founder, sole trader

The concept of Art-Boutique “Mancini”- is progression, PR, selling items by leading Russian and Italian brands, and also well knowns Russian artists and photographers. For the past 5 years the company received 52 Russian and European brands for realisation. The company attended city exhibitions, such as Fashion Industry, Art-Trend, and also fashion exhibitions LENEXPO (Your style and others). After visiting Milan in 2013 and 2015, the company received the opportunity to represent world-wide shoe and accessories brands. Nowadays, the company has over 5000 clients.
Mancini partners with many designers and St. Petersburg fashion houses (Avrora Fashion Week, Defile na Neve, “EtnoFashion” etc) Botique inofrmation can be found on many social media sites, such as vkontakte, Facebook, twitter, Instagram. Boutique advertising has been featured in Time Out St.Petersburg, Sobaka Ru, D.C. (dress code), Catalogue 365 ideas, Business and out time, 33,6 millions. The company worked with radio Hermitage and for the past 5 years, the company sponsors the award “20 successful individuals of St. Petersburg”, Russian Beauty Awardas, Miss St. Petersburg, Fashion Wednesday. The company also partners with Mary Kay for corporate events.

Fashion shows, demonstrating the work of the designers represented by the company have taken place in many clubs and restaurants of the city. Client evenings, jazz concerts and art exhibitions regularly take place in Mancini. The company partnered with the wine house “Kaudal” and restaurant “Palkin”. The boutique has supernumerary photographers, well known social anchor-men, models, artist and musicians. Further information can be found on www.mancini.spb.ru

April 2010- July 2012

Boutique Loretti

Retail

Promoting multiband boutique Loretti in St. Petersburg, strategic development , brand management and PR

• Working with mass ( radio Moscow Echo, magazine Sobaka.ru,Time Out, Expensive Pleasure, Magazine 33,6 millions, radio Hermitage)
• Creating design concept for the brand (logo, unique style, outdoor advertising, magazine advertising)
• Writing advertising campaigns
• Promoting the brand via social media and blogs
(twitter, facebook, vkontakte, linked in, the village)
• Organising photoshoots for company adverts ( working with model agencies, fashion retailers, stylists and photographers)
• Decorating the shop, selecting music, merchandise, window dressing, daily stock taking.
Organising events and presentations
• Working with Moscow leading restaurants via cross marketing (Palkin, La Presse, Bakery COCO, Rus)
• Organising competitions, campaigns and lotteries for the clients
• Creating and maintaining customer database
• Managing 5 employees. Motivating (bonus system) organising staff work
• Working closely with large European suppliers, analysing fashion trends, picking fashion collections, working with buyers, working with customs and organising logistics, stock inventory.
• Working with 16 Italian manufactures: Progetta, Arcadia, A. Bottega, GUIDI, Roberto De Paolo, Menghi, Luna, Lilimill, Shoemaker, Fru it etc.
• Taking part in seasonal fashion shows: «Fashion Industry», SKK ST.Petersburg» and others, searching for new partners (such as «Roberto Firenze» (accerosies, Milan))
• Completing orders with suppliers
• Designing the website alongside the programmer
• Working with clients

March 2011 — August 2011

Ars Communications

Moscow, www.arscom.ru

Mass media, marketing, advertising, BTL, PR, design

Design image advertising

• Creating image advertising for Microsoft, Sony, HP, Russell Hobbs, Paulig Coffee, I- Light, Toyota and others
• Design and preparation of prototypes using Macintosh
• Working with clients

November 2010 — March 2011

SODA

St.Petersburg, www.sodamag.ru

Retail

Advertising and PR director

• Creating designs and advertising concepts for mass media
• Leading the photo session for the company’s advertising campaign. Dealing with designers, photographers and models
• Upgrading the company’s website, promoting company brand in social media and blogs, web design.
• Organising parties, events for company’s clients
• Brand management

March 2009 — January 2010

Advertising Agency «Neva»

St.Petersburg

Mass media, marketing, advertising, BTL, PR, design

Designer

• Creating an advertising campaign for Victory Day for NESTE» (outdoor adertsiign campaign)
• Creating advertising campaign Innovation Norway for St. Petersburg and Moscow (outdoor banners and public transport banners)
• Advertising campaign «Ladies Ten» (creating outdoor advertising)

July 2007 — March 2009

“Lady Charm“

St.Petersburg, www.ledisharm.spb.ru

Retail

Art-manager

Development and design of company style
• Designing postcards, calendars, outdoor advertising, light boxes, banners, billboards and posters. Creating slogans and copywriting
• Preparing company catalogues
• Creating multimedia presentations
• Website administration
• Dealing with company partners and suppliers in English
• Dealing with printing offices and advertising agencies.
• Calculating and agreeing circulation of the documents, preparing the necessary paperwork
• Creating and maintaining clients’ database
• Organising photo sessions, photographs, models and stylists.
• Decorating and providing background music for fashion shows
• Merchandise design
• Organising company parties

August 2006 — May 2007

 «BV Media»

St.Petersburg, www.bvmedia.ru

Design

• Development of company style across different product ranges, дизайн и template creation for handouts, calendars, modules, cards, logos and multimedia presentations, web banners, billboards
• Working with mass media
• Attending exhibitions and promoting the business
• Taking part in polygraph competitions:
  «St. Petersburg – the tolerant city»
  «Social outdoor advertising»
  «Erotica in advertising»

About me

• I enjoy working in a group and easily build rapport with people. I am creative and accountable individual.
•  I am organised, assertive, energetic and enthusiastic.
• I speak English fluently and have English language teaching experience.
• I volunteer for various organisations , such as «Women who change the world» – female leaders conference, «Ladies 10», job fairs and others. http://www.iwm.spb.ru/• I enjoy roller-skating, biking and snowboarding
• In my spare time, I enjoy drawing.

Referees

«Lady Charm»

Mironova Valentina Iosifofvna (Founder and Chief executive officer «Lady Charm»)

«BV Media»

Vasilyev Viktor Yurevich (PR and advertising director)

«SODA»

Gurev Roman Alexadrovich (chief executive officer)

Education

2006

St Petersburg Polytechnic University
Diploma in Information technology in design

2001

Bellerbys College, Brighton, United Kingdom

Business Foundation, A-levels, IELTS (7)